Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
A pet-peeve of mine is the market research industry phrase “actionable insights” which is now, in reality, mostly empty and meaningless. We are at the point where every research company,…
One way you can make a research report really pop is to carefully select and edit quotes from the people involved in the study. For qualitative research, that means pulling…
What’s a good measure of success for a research-driven thought leadership PR campaign? Some companies for whom we conduct this type of research believe it’s ink: media coverage, number of…
Two recent events have me thinking about AI and the problem of plausibility in market research. First, a colleague narrated a story about the first market research company he worked…
Many assume that rigorous market research always works with random samples or probability samples. This assumption is not true. There are many studies that require purposive sampling instead. Purposive sampling…
