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Versta President Elected to American Marketing Association Board

EVANSTON, IL – June 30, 2011 – The American Marketing Association in Chicago announced election results and key appointments for its 2011-2012 Board of Directors, the official governing body of the chapter that manages all business and property of the chapter. Joseph Hopper, currently president of Versta Research was elected by the general membership to serve as Vice President of Market Research.

During the 2010-2011 programming year, Dr. Hopper served as director of the market research special interest group (SIG) for the chapter. “The untapped potential for market research within the AMA on a national level and in Chicago is huge,” Hopper said. “In just a few months we revitalized the usability of research within the chapter, and quadrupled the number of members who are contributing their market research expertise to our programming.”

One important initiative for the year will be to have market research perspectives integrated into all aspects of AMA programming, instead of market research being a special interest group, Hopper said. “Our work is not just about methods and statistics, but learning how to answer real marketing problems with research, and then communicating research findings back to the marketing experts who use them. The American Marketing Association is the perfect organization to develop this kind of expertise and learning because it is the only professional association that brings together all marketing functions in all types of industries and organizations.”

About the American Marketing Association
The AMA is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Its principal roles are to (i) serve as a conduit to foster knowledge sharing, (ii) provide resources, education, career and professional development opportunities, and (iii) promote and support marketing practice and thought leadership. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.

The Chicago chapter of the AMA is the largest of all of AMA's 70-plus chapters, serving more than 55,000 marketers in Chicago's vital business community plus area colleges and universities through a wide range of benefits, services, and programming.

About Versta Research
Versta is a firm specializing in customized market research and public opinion polling. It helps clients understand their customers, prospects, and competition with expertise and academic brainpower. And it helps clients communicate that research to managers, clients, reporters, and the audiences they need to reach.

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