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Versta Research Backs AAPOR Transparency Initiative

EVANSTON, IL – August 15, 2010 – Versta Research announced today its backing for the Transparency Initiative being developed by the American Association for Public Opinion Research (AAPOR). Versta Research is one of 51 prominent survey and polling organizations currently supporting the initiative. The initiative is designed to create protocols and recognition for regular disclosure of methods when survey organizations conduct public polls.

“Trust in survey research and public polls is critical not only for the public good, but for the important work that we do for our clients,” said Joseph Hopper, president of Versta Research. “Our clients rely on us to give them accurate data and truthful assessments. They can’t make good decisions without that. And they rely on us to ensure that when they share data with the public, it is backed by the most rigorous and defensible methods available in the social sciences. Transparency is one means of ensuring that all organizations are continually held to the highest standards of rigor and accuracy.”

AAPOR began the initiative in 2009 “to encourage routine disclosure of methodological information from polls and surveys whose findings are released to the public.” The organization lists the following as key elements of the efforts now underway:
  • The association’s public recognition of excellence in transparency;

  • A system for collecting and archiving disclosure information;

  • Education for organizations in how to make transparency a routine part of their work;

  • Outreach to survey sponsors, users of survey data and the public to reinforce the value of transparency and to publicize the organizations that participate in the initiative;

  • Collaboration with other associations and academic disciplines in these activities.

Versta Research is an active member of AAPOR and other industry-leading organizations that help advocate for and enforce stands of ethics and rigor in research.

About Versta Research
Versta is a firm specializing in customized market research and public opinion polling. It helps clients understand their customers, prospects, and competition with expertise and academic brainpower. And it helps clients communicate that research to managers, clients, reporters, and the audiences they need to reach.

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