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Types of Studies

We help our clients understand their markets and clients using a variety of methods and research designs. Types of studies in which we have a great deal of expertise include:

Attitude and opinion research
Attitude/trial/usage research
Benchmark studies
Brand tracking
Competitive intelligence
Concept, advertisement, and copy testing
Conjoint studies
Customer and market segmentation
Customer satisfaction and loyalty
Employee satisfaction
Internal data analysis and modeling
Market analysis and mapping
Market potential studies
Omnibus surveys – phone and online
Population incidence
Positioning and message testing
Public opinion polling
Public relations studies
Qualitative in-depth interviews
Service rep evaluations
Surveys (phone, web, mail)
Tracking studies
Win-loss research