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Newsletters

Our Versta Research quarterly newsletter contains thoughts and insights about issues of interest to the marketing research community and their clients.

How to Estimate the Length of a Survey, December 2011

Is Your Research Good Enough for The New York Times? September 2011

An Interactive Graph for Choosing Sample Size, June 2011

The ABCs of CBC: Understanding Conjoint for Market Research, March 2011

Magic Numbers in Market Research, December 2010

Research at the Top: Three Keys to Wowing the CEO, September 2010

Bridging the Quantitative-Qualitative Gap, June 2010

The Art of Asking Questions, March 2010

Turning Data into Stories, December 2009

How Good Are Online Survey Panels? September 2009

Do Response Rates Really Matter? June 2009

Is Market Research to Blame for the Economic Crisis? March 2009