News and Knowledge

Here you will find updates about Versta Research, tips and insights about research from our senior staff, and research industry resources designed to
help clients use and understand market research. Please contact us if you
have questions or need more information.

Press Releases
PR Professionals Turn to Versta for Survey Expertise, October 2011

Versta President Elected to American Marketing Association Board, June 2011

Versta Research Celebrates Third Year of Turning Data into Stories, March 2011

American Marketing Association (AMA) Chicago Chapter Appoints Versta President to Board, October 2010

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Versta Research in the News
A Generational Look at Saving for Retirement

Nurses Feel Secure about Jobs, but Not about Retirement

Workers Uninformed about Pension Plans

Survey Finds Menthol Smokers Feel "Twice-Addicted"

Social Media's Role in Customer Satisfaction and Loyalty Research

Survey Reveals Majority of Americans Believe Myths about What Causes Colds

New Survey Shows Misperceptions about 'Light' Cigarettes Persist (News Release)

Misperceptions about 'Light,' 'Low,' 'Mild' Cigarettes (Article in Medical News)

New Survey Reveals That Parents Lack Information about Dehydration and Its Treatment

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Newsletters
How to Estimate the Length of a Survey, December 2011

Is Your Research Good Enough for The New York Times? September 2011

An Interactive Graph for Choosing Sample Size, June 2011

The ABCs of CBC: Understanding Conjoint for Market Research, March 2011

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Knowledge
Answers to Eight of the Most Common Questions People Ask about Polling,
by the National Council on Public Polls

Turning Data into Stories (Versta Research White Paper)

The Art of Asking Questions (Versta Research White Paper)

How to Create Surveys for PR Stories (Article Published in PR Tactics)

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