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Research Methods

Versta Research has deep experience in both quantitative and qualitative methods of market and opinion research.  We focus on the key questions that must be answered and advise on an approach or combination of approaches to deliver critical information and insight. We design and handle all data collection, including online, traditional, and mixed-mode approaches.

Our expertise in quantitative methods ranges from sampling, weighting, questionnaire design, experimental and control group designs, internal data analysis, measurement design, scaling, and statistical analyses that includes regression, cluster, factor, CHAID, conjoint, perceptual mapping, and discriminant analysis. On the qualitative side, we focus on in-depth interviewing with particularly difficult or technical topics among specialized audiences, often as one component of a broader research effort.