Company Leadership

Joseph Hopper, Ph.D.
President

Joseph Hopper joined Versta Research as President in 2009. Prior to joining Versta Research, he was a senior associate for eight years at a full-service public opinion and market research firm, heading up business for clients in the public relations, financial services, health care, and not-for-profit sectors. Work for clients included Pfizer, Bristol-Myers Squibb, Ortho-McNeill, the American Academy of Pediatrics, GolinHarris, Ogilvy Worldwide Public Relations, Fidelity Investments, Wachovia, and TIAA-CREF.

From 1996 to 2001, Joe was a faculty member at the University of Chicago and the National Opinion Research Center (NORC). He headed major projects funded by professional grants from the National Institutes of Health. During his undergraduate and graduate training he was awarded individual fellowships and research awards from Bausch and Lomb, Eastman Kodak, the International Sociological Association, the American Sociological Association, and the Society for the Study of Social Problems.

Having come from an academic background and then working in the business sector for a decade, Joe’s vision for Versta Research is to help clients understand their markets with rigorous analysis and then to help them communicate those research findings with stories that business managers and consumer audiences can use.