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Knowledge

Our Versta Research knowledge page includes general interest articles and white papers about market research and public opinion polling.

Answers to Eight of the Most Common Questions People Ask about Polling,
by the National Council on Public Polls

Turning Data into Stories (Versta Research White Paper)

The Art of Asking Questions (Versta Research White Paper)

How to Create Surveys for PR Stories (Article Published in PR Tactics)

Telling the Whole Story: When Numbers aren't Enough (Article Published in PR Tactics)

Is Your Research Good Enough for the New York Times? (Article Published in PR Tactics)

Harnessing the Virtual Megaphone: Social Media and Market Research