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Employee Experience Survey Wins Gold Quill Award

EVANSTON, IL – May 20, 2013 – Versta Research is pleased to announce that Liz Kelly was named a 2013 Gold Quill Award Winner this month by the International Association of Business Communicators (IABC) for The Employee Experience Survey. The survey was conducted in partnership with Versta Research, and published in January by Brilliant Ink, a consulting firm specializing in helping companies boost employee engagement and productivity.

“We are delighted for this win by Liz Kelly and her company, Brilliant Ink,” said Joseph Hopper, president of Versta Research. “Liz’ vision from the start was to use rigorous qualitative and quantitative research to identify key moments in the lifecycle of an employee—from first inquiries about a job opportunity to exit interviews and transitions to new jobs—that can make or break positive employee engagement. We were able to identify specific things that companies can do that measurably boost employee engagement.”

The Gold Quill Award from IABC recognizes excellence in “formative research that benchmarks internal communication attitudes or opinions, and informs strategic direction.” The research was completed in October, 2012 and involved more than 300 knowledge workers at Fortune 1,000 companies or their equivalent (minimum revenue $1.5 billion). An infographic entitled “10 Ways to Improve Your Employee Experience—Right Now” as well as the full report are available on the Brilliant Ink website.

About Versta Research
Versta is a firm specializing in customized market research and public opinion polling. It helps clients understand their customers, prospects, and competition with expertise and academic brainpower. And it helps clients communicate that research to managers, clients, reporters, and the audiences they need to reach. For more information please visit

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