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Employee Engagement Tool Launched

EVANSTON, IL—June 1, 2014—Versta Research has teamed up with Bay Area-based Brilliant Ink to offer a new Employee Experience Assessment tool that helps companies assess, understand, and improve employee engagement and satisfaction. The tool was developed by employee engagement consultancy Brilliant Ink, in partnership with Versta Research. It is based on award-winning research conducted with hundreds of Fortune 1000 employees.

The tool assesses employee engagement on four important dimensions: advocacy, satisfaction, retention, and pride. Beyond that, it provides scores in seven key areas proven to move the needle on employee experience: the interview process, day one, orientation, onboarding, connection to the company’s mission/vision/values, ongoing communications, and career development.

“Our partnership with Brilliant Ink is exciting for us because it helps clients really act on the research,” said Joseph Hopper, president of Versta Research. “The tool lays a foundation for Brilliant Ink to help companies develop an action plan that will improve employee engagement, not just track it.”

The tool is customizable based on the needs, size, and population of any organization. It is simple, quick, and easy to administer, and can be used to complement or replace an existing employee engagement survey.

“Employee engagement has been a big buzz word for some time but until now, there hasn’t been an effective way to measure it in an actionable way,” said Brilliant Ink CEO Liz Kelly. “We’ve spent more than two years developing this study and assessment tool so that companies can pinpoint and improve areas of the employee experience that are negatively affecting engagement.”

About Versta Research
Versta is a firm specializing in customized market research and public opinion polling. It helps clients understand their customers, prospects, and competition with expertise and academic brainpower. And it helps clients communicate that research to managers, clients, reporters, and the audiences they need to reach. For more information please visit

About Brilliant Ink
Brilliant Ink is an employee engagement consultancy located in Oakland and New York City that has a simple, yet mighty, mission: to help its clients inspire their employees to do their best work. The company is a recent recipient of an IABC Gold Quill for Excellence for its Employee Experience Study, which links key aspects of the employee experience to employee engagement. For more information, please visit

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