I received this e-mail invitation because I subscribe to Bon Appétit:
Important survey from Bon Appétit – We need your help to get 100% participation.
At Bon Appétit, we really care what you think. That’s why, as Vice President & Publisher of Bon Appétit, I’m personally asking for your help with this online survey. As a thank-you for your valuable time, you will be entered into a sweepstakes giveaway for a chance to win $50,000.*
I know you may receive countless emails each day, but frankly this is one of the most important surveys we conduct all year, so please take a moment to fill this one out.
Clever headline, an ambitious goal, a well-written letter about the value and importance of readers’ opinions, and Bon Appétit is going to give $50,000 to one of its readers to make it happen, right? (more…)