I Wrote a Poem about Market Research using ChatGPT. Clever, Amazing, and Interesting. But Is It Poetry?
In a test of the powers of AI, here is an impressive poem it wrote about market research. It’s worth a smile. But it’s not poetry.
For Better Response Rates, Try Dumping Qualtrics for Mail Chimp
If you suffer from miserably low response rates to surveys you send with your own e-mail list, here’s something to try: Dump the e-mail invitation functionality that is built into your survey platform like Qualtrics. Instead, use a stand-alone email tool like Mail Chimp or Constant Contact. This will make your life harder, and it…
Finding Fraud in Public Polls: Our AAPOR Presentation
Versta Research is presenting this week at the 76th annual conference of the American Association for Public Opinion Research (AAPOR). The conference is being held virtually from May 11 to 14, 2021. The presentation is called Finding Fraud in Public Polls: Employing Semantic Network-Based Methods for Identifying Fraud in Online Sampling. It is a reflection…
Tempted to Try SMS Text Message Surveys? Don’t Bother.
I was getting ready to write this article with a prediction that soon you will be inundated with pitches for the latest “innovation” in survey technology, and what do you know, this arrived in my junk mail folder: TIRED OF LOW CELL PHONE SURVEY RESPONSE RATES? We offer SMS Text Message Surveys TCPA Compliant Solution…
How to Use Surveys for Thought Leadership on a Shoestring Budget
If you need super-fast, super-cheap (but rigorous) research insights for thought leadership content, the just-published Versta Research Summer Newsletter is for you. It features an article, How to Use Surveys for Thought Leadership on a Shoestring Budget, that describes (in a video!) a new DIY process we used to launch ten extremely fast snapshot surveys…
A Checklist for Testing Surveys
We recently offered an article about needing to “punish test” surveys lest you end up with a mess of mistakes like text piping that fails, or survey layouts that do not to adapt to user devices. But how do you actually punish test a survey? The best way, we think, is to start with a…
The Quirk’s Deck
Thank you for your interest in our July 16, 2020 presentation at the Quirk’s Event! Here is the deck we used for that presentation. Feel free to download and circulate. Soon, we will have a full video of the presentation available, as well. It will be part of the Summer 2020 Versta Research Newsletter. If…
AI (Artificial Intelligence) Just Rescued Our Survey — We Overlooked a Huge Mistake and a Robot Flagged It for Us
I write a lot about how robots are messing up market research. But yesterday, I had the happy experience of a robot helping us in a surprising a way. It flagged an error in a list of competitive brands for an ATU study (Attitudes, Trial, and Usage)—an error that would invalidated our results if we…
If You Want Expertise, Forget Artificial Intelligence
A survey platform we have been using launched a new service promising an “expert review” of our surveys before we send them out for data collection. Unfortunately, it is a gimmick. It turns out that there are no experts reviewing our surveys. An artificial intelligence robot reviews them. It was interesting to see which best…
How Customers Want to Be Surveyed
Let’s suppose that customers want to be surveyed. What is the best way to do it? Should we call them, send email, use text messaging, push surveys through mobile apps, or send old-fashioned paper surveys through the mail? This is a question we rarely ask in market research, because for most survey research we desperately…