Good research happens by design. That is one of the reasons we enjoy writing research proposals. Writing proposals is an exercise in research design, which is the place and time where you must think in strategic and smart ways about what you are going to do and how you are going to do it. You must do it, that is, if you want your research to be any good.
How do we begin the research design process to ensure incisive and smart research that really helps our clients answer their critical questions? Here are five key elements of the process for us, which we offer to you as tips for your own success when launching an internal research effort: (more…)