Posts Tagged ‘online’
Thursday, December 31st, 2009
As an industry driven by data and information, market research and public opinion polling has seen dramatic changes in the last ten years and will no doubt change quickly and in big ways during the next ten.
Looking back, here are what we consider to be the five biggest changes that shaped current challenges faced by market research and opinion polling: (more…)
Tags: communication, data, Data Collection, data quality, Market Research, mathematics, media, online, Online Surveys, public opinion, Public Polls, Public Relations, research, Sampling, statistics, stories, survey, survey respondents, survey technology
Posted in Data Collection, Future Trends, Market Research, Methods & Tools, Online Surveys, Presenting Research, Public Polls, Public Relations, Sampling, Turning Data into Stories, Uncategorized | No Comments »
Monday, September 14th, 2009
Market researchers complain a lot when they get data back from surveys and see that people have been “speeding” through their surveys or that people are not giving thoughtful responses.
But the problem is rarely “bad respondents” – instead the problem is lazy researchers. When people discover that the survey they just agreed to take is boring, tedious, repetitive, or too long, they either quit altogether or they stop providing good answers.
(more…)
Tags: Data Collection, data quality, Market Research, online, Online Surveys, Public Polls, research, survey, Survey Design, survey respondents
Posted in Data Collection, Market Research, Methods & Tools, Online Surveys, Public Polls, Survey Design, Survey Tips, Uncategorized | No Comments »
Wednesday, August 26th, 2009
It’s fascinating that new survey technology and easy access to millions of consumers could be affecting the focus group industry more than the quantitative survey industry. But a colleague who has been doing focus groups for over 20 years says that’s exactly what she is seeing.
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Tags: concept testing, Focus Groups, Market Research, moderators, online, Online Surveys, package design, qualitative research., research, survey technology, value
Posted in Data Collection, Focus Groups, Future Trends, Market Research, Online Surveys | 2 Comments »
Wednesday, August 19th, 2009
Good open-ended questions and thoughtful responses to these questions can yield amazingly rich and insightful data. But given the generally poor quality of responses to open-ended question in mail surveys, some have speculated that open-ended questions in online surveys would suffer a similar fate.
Research seems to show this is not the case. Further, a study just published in the Summer 2009 issue of Public Opinion Quarterly outlines three ways that we can improve the quality of responses in on-line surveys:
(more…)
Tags: Data Collection, Internet, online, open-ends, research, survey, Survey Design, verbatims
Posted in Data Collection, Online Surveys, Survey Design, Survey Tips | No Comments »