An omnibus survey is a shared-cost survey that can be a good way for you to save money on surveys. It works by combining survey questions from multiple clients and then collecting responses to all questions from the same group of respondents. After that, each client is given the data (the survey responses) to their specific questions. Omnibus surveys are usually fun and engaging for respondents because instead of a 15-minute survey about just one topic, the survey will cover four or five different topics, which adds interest and variety. (more…)
Posts Tagged ‘omnibus’
What Is An Omnibus Survey?
Saturday, January 16th, 2010About Omnibus Surveys
Thursday, October 15th, 2009Versta Research fields omnibus surveys, and we often recommend such surveys for our clients. But omnibus surveys do no not always save money or offer the insights that are needed, and so we often recommend inexpensive alternatives as well. (more…)