Getting your research findings heard, understood, and used should always be your goal. That means more than putting findings into a report deck, presenting results to the marketing team, writing up press releases, or getting media placement for a PR story. It means having your audience engage with it by thinking, sharing, and taking action.
What do we know about the kinds of stories and research reports that can achieve this? A recent study reported in The New York Times provides some clues. (more…)