Posts Tagged ‘news’

Research That Goes Viral

Thursday, February 11th, 2010

Getting your research findings heard, understood, and used should always be your goal.  That means more than putting findings into a report deck, presenting results to the marketing team, writing up press releases, or getting media placement for a PR story.  It means having your audience engage with it by thinking, sharing, and taking action.

What do we know about the kinds of stories and research reports that can achieve this?  A recent study reported in The New York Times provides some clues.  (more…)

Two Ways to Find Data for a PR Story

Thursday, November 5th, 2009

In a recent blog post entitled Data-Driven Journalism, Walker Sands, a Chicago PR agency, outlined two ways to get media placement for your company or your client with research.  The premise is that journalists and readers are hungry for interesting stories, and in today’s data-driven world some of the most interesting stories come from – of all places – statistics.  Ken Gaebler, founder of the agency, notes that there are two effective approaches.  In his words, “You can mine data or you can make data.” (more…)