Two paragraphs can be exceptionally thought provoking when they get right to the point. In a simple introduction to the New York Times Book Review last week, the editors highlighted two ideas about statistics and stories that we want to share. (more…)
Posts Tagged ‘journalism’
Making Sense of Statistics
Tuesday, November 24th, 2009Tags: communication, journalism, Market Research, statistics, stories
Posted in Market Research, Presenting Research, Turning Data into Stories | No Comments »
Execs Highlight Need for Research and Stories
Friday, November 20th, 2009Five of Chicago’s PR leaders gathered at a PRSA forum this week to discuss current trends and the future of public relations. The discussion was striking in how fully it echoed the trends and challenges facing the polling and research industry, and what we need to do to keep our eye on the ball. Here are a few take-away ideas from that forum that apply to both PR professionals and their research partners: (more…)
Tags: communication, data, insight, journalism, media, Public Polls, Public Relations, research, stories, survey, value
Posted in Future Trends, Presenting Research, Public Relations, Turning Data into Stories, Uncategorized | 1 Comment »
Two Ways to Find Data for a PR Story
Thursday, November 5th, 2009In a recent blog post entitled Data-Driven Journalism, Walker Sands, a Chicago PR agency, outlined two ways to get media placement for your company or your client with research. The premise is that journalists and readers are hungry for interesting stories, and in today’s data-driven world some of the most interesting stories come from – of all places – statistics. Ken Gaebler, founder of the agency, notes that there are two effective approaches. In his words, “You can mine data or you can make data.” (more…)
Tags: data, journalism, media, news, public opinion, Public Polls, Public Relations, research, statistics, stories, survey
Posted in Public Polls, Public Relations, Turning Data into Stories | No Comments »