Posts Tagged ‘Internet’

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Recent Findings on Phone vs. Online Surveys

Friday, February 5th, 2010

A research article the Winter 2009 issue of Public Opinion Quarterly provided some useful comparisons of data quality between phone surveys and various types of online surveys.  The findings are based on an experiment that fielded identical questionnaires via three survey modes, and, not surprisingly, there are strengths and weaknesses to each type of survey.

Recent-Findings-on-Phone-vs-Online-Surveys

Phone vs. Online Surveys: Strengths & Weaknesses

As reflected in the table above, the article is rather technical.  But there are two key summary points worth learning from the study: (more…)

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Posted in Data Collection, Methods & Tools, Online Surveys, Sampling | No Comments »

About Omnibus Surveys

Thursday, October 15th, 2009

Versta Research fields omnibus surveys, and we often recommend such surveys for our clients.  But omnibus surveys do no not always save money or offer the insights that are needed, and so we often recommend inexpensive alternatives as well. (more…)

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Posted in Data Collection, Online Surveys, Public Polls, Public Relations | No Comments »

Three Ways to Improve Online Verbatim Data

Wednesday, August 19th, 2009

Good open-ended questions and thoughtful responses to these questions can yield amazingly rich and insightful data.  But given the generally poor quality of responses to open-ended question in mail surveys, some have speculated that open-ended questions in online surveys would suffer a similar fate.

Research seems to show this is not the case.  Further, a study just published in the Summer 2009 issue of Public Opinion Quarterly outlines three ways that we can improve the quality of responses in on-line surveys:

(more…)

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Posted in Data Collection, Online Surveys, Survey Design, Survey Tips | No Comments »

The Market Research Middlemen

Wednesday, August 12th, 2009

How to Add Value: Provide Insight and Understanding

In a provocative new book entitled What Would Google Do? author Jeff Jarvis claims that “Middlemen Are Doomed” because the Internet has made information so easy, accessible, and cheap.  He argues that the Internet links buyers and sellers directly, and it allows buyers to get information and access to sellers instantaneously, rendering middlemen obsolete.  Market researchers are middlemen who operate between businesses who need information about their customers, and the people (their customers and prospects) being interviewed about needs, attitudes, and behaviors.  If Jarvis is right, what is the future for market research and public opinion polling?

(more…)

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Posted in Data Collection, Future Trends, Market Research | No Comments »

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