Fifteen years ago the U.S. Census Bureau removed “Hispanic” from its question about race and instead created a stand-alone question to assess Hispanic ethnicity. It’s the reason we often advise our clients to ask about race and ethnicity separately, using questions similar to the Census Bureau’s, which are shown in Figure 1.
Well, chances are good that this will be soon be revised back to include Hispanic in a single question about race. The Census Bureau just concluded a large-scale study to assess the reliability and validity of its race and ethnicity measures, along with several potential alternatives. It involved questionnaires and re-interviews with a sample of nearly half a million households, plus 67 focus groups with nearly 800 people. (more…)