http://www.verstaresearch.com/blog/execs-highlight-need-for-research-and-stories/ Versta Research is a full service research firm specializing in customized market research and public opinion polling. Sat, 03 Dec 2011 10:01:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.verstaresearch.com/blog/execs-highlight-need-for-research-and-stories/comment-page-1/#comment-65 Lauren Fri, 20 Nov 2009 18:23:18 +0000 http://www.verstaresearch.com/blog/?p=173#comment-65 There is still value in data collection, simply because reporters appreciate any research that will add credibility to a story and support expert opinions. While some reporters like to draw their own conclusions from such data, you're right in that others require more of a straightforward explanation. Many of today's swamped reporters often need concise details of how the data can be interpreted, why the information is important/relevant, who it impacts etc. I'm glad that you found value in the PRSA panel discussion, as I think they hit on some of the key trends we're also experiencing at our firm. There is still value in data collection, simply because reporters appreciate any research that will add credibility to a story and support expert opinions. While some reporters like to draw their own conclusions from such data, you’re right in that others require more of a straightforward explanation. Many of today’s swamped reporters often need concise details of how the data can be interpreted, why the information is important/relevant, who it impacts etc. I’m glad that you found value in the PRSA panel discussion, as I think they hit on some of the key trends we’re also experiencing at our firm.

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