Archive for the ‘Omnibus Surveys’ Category

How to Stop Fraudulent Polls

Friday, September 10th, 2010

With the sad proliferation of silly surveys, non-scientific interest polls, and downright fraudulent polls, the research industry is stepping up with a number of key initiatives to combat the trend.  Versta Research is part of that effort, and in August announced that we are part of the Transparency Initiative being developed by the American Association for Public Opinion Research (AAPOR).

As of this writing, Versta is one of 67 prominent survey and polling organizations currently supporting the initiative. The initiative is designed to create protocols and recognition for regular disclosure of methods when survey organizations conduct public polls. (more…)

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Writing Successful Omnibus Survey Questions

Friday, May 14th, 2010

Choosing an omnibus survey can be a simple approach to getting survey data, because it is usually inexpensive and fast, and involves asking just a few questions.  But there is sometimes a downside to simplicity:  You have just a few questions to get that nugget of data you’re hoping to use as a news hook or to provide insight to your client.  If your key questions are off target, you can’t turn to other content in your survey to find something usable.

Here are four tips for writing omnibus survey questions to ensure that your effort is successful: (more…)

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When to Choose an Omnibus Survey over a Custom Survey

Monday, January 25th, 2010

Omnibus surveys evolved as a way to share costs by combining survey questions from multiple clients.  Because the biggest cost in conducting a survey is getting it set up and then finding a statistically representative sample of respondents to answer the questions, for some surveys it makes sense to pool resources and conduct a larger, shared survey.

But new technologies have made data collection more efficient and less expensive, so omnibus surveys are not always the best option.  For many clients, a fully customized survey might be less expensive than an omnibus survey. (more…)

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What Is An Omnibus Survey?

Saturday, January 16th, 2010

An omnibus survey is a shared-cost survey that can be a good way for you to save money on surveys.  It works by combining survey questions from multiple clients and then collecting responses to all questions from the same group of respondents.  After that, each client is given the data (the survey responses) to their specific questions.  Omnibus surveys are usually fun and engaging for respondents because instead of a 15-minute survey about just one topic, the survey will cover four or five different topics, which adds interest and variety. (more…)

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