Even if you don’t care about political polling, or the fact that Gallup consistently overestimates support for Republican candidates, it is worth paying attention to how Gallup is trying to fix its problems with surveys and polling.
They are not happy with how poorly their polls have fared (who would be?), and they have teams of smart people trying to figure out what is wrong. Given their high profile, they are making the process and findings of their investigations public, and we have much to learn from that.
Last week they released their findings from an extensive review, which involved outside experts as well as internal ones. It is fascinating to read, because they identify 13 suspects in their survey process that all companies who do survey research should always be thinking about: (more…)