One problem with new survey technologies that make it easy (and inexpensive) to design and field surveys is that we now have an explosion of poorly done and ill-intentioned surveys. Have you ever suspected that a survey isn’t quite legit?
Keeping your survey efforts honest is critical. Sincere efforts to document issues through rigorous surveys succeed, and when done correctly, people are influenced by numbers. But trying to shock or manipulate with sensationalist, biased, and phony data gets you only so far. For a great survey, keep it honest, rigorous, and valid, and carefully control for bias. We, at Versta, can help you succeed with this.
-Joe Hopper, Ph.D.
