That Nespresso survey I got via my work email—surely it must be SPAM, right? I have no relationship with the company and have never inquired about it. Some sleazy market research company harvested a huge list of e-mails and blasted it out to hundreds of thousands of people like me. So I decided to report…
I often look to excellent journalism as a model for how researchers should turn data into stories: Do investigative work, interview the right people, analyze the details, then lay out a meaningful and contextualized narrative about the who, what, when, where and why. In fact, when I talk about our research and analysis approach that turns data…
Polling and phone technologies may finally have reached the point where mobile phones are no longer a threat to phone-based surveys, but a superior alternative. Only half (52%) of U.S. households now have a landline telephone. In contrast, more than nine out of ten adults have a mobile phone. And the latest findings from Pew…
Here’s a market research tip you can give to your sales team without doing any costly research of your own. A seller can close more sales if, during the negotiations, he or she pairs a price concession with a request that the buyer do a favor in return. Why does this work? Because asking for…