If you are a consumer-facing company deploying online surveys of your customers, accessible surveys will likely be on your agenda in the next couple of years. Accessible surveys incorporate unique design features so that people with disabilities who use assistive technologies can participate as fully as others. With the need for survey accessibility growing and…
The next time you find yourself wishing for a kinder, gentler manager or business client to work for, think again. This may be the kind of client who will not make the best use of your research, which for most researchers is one of the most depressing outcomes of all. That is what a fascinating…
Whenever I write a research report, I feel strongly ambivalent about flagging data as “statistically significant.” If possible, I try to avoid it altogether. Why? Because p-values and concepts of statistical significance are often misunderstood, misused, and misleading. Indeed, the problem is so prevalent that one well-respected scientific journal in social psychology (Basic and Applied…
A perennial debate among survey researchers is whether respondents should be allowed to answer “don’t know” or “not sure.” In fact, this is something we at Versta Research wrestle with (and argue about) internally almost every day. My approach is generally to not allow them. We have seen strong evidence in our own work that…