It’s been four years since the AMA convened a panel of thought leaders in market research to ponder questions about how social media fits into research practices and methods. An excerpt of our discussion was published in Marketing News in 2010. Last month, another top industry group (AAPOR) released its Emerging Technologies Task Force report…
Readers of this newsletter and blog know how much we value and respect the New York Times. It is one of the few resources we cite regularly, as it always has relevant, authoritative information that informs our work and that of our clients. So my heart sank when I read this description of a new…
Last week I learned about a surprising niche of marketing specialists that I never knew existed: Consultants who fix terrible reports written by market research vendors. Not to toot our horn too loudly, but I received this note from Gary Schmidt, Chief Catalyst of West End Consulting, who does just this type of consulting: Joe,…
A couple of weeks ago we highlighted the top tier marketing research priorities identified by a select group of corporate executives who are members of the Marketing Sciences Institute, and who represent the corporate-user side of marketing research. Every two years they vote on where to direct the institute’s research funds for academic research. Not…