I was the kid who skipped recess to help grade quizzes; the graduate student who delayed getting a degree because it meant the end of school; the professor who told students that he was now in the 33rd grade and still loved school. Even now I can’t resist reviewing great opportunities for more coursework and…
The title for this post quotes one of today’s New York Times editorials. It perfectly captures something essential about our work that we need to trumpet as loudly as we evangelize the power and benefits of research. Data can’t do everything. In fact, the bigger the data, the less it can do relative to the…
“Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways,” wrote Oscar Wilde in The Critic as Artist. That’s just the problem for market research and consumer behavior. Few design aspects of products, packages, brands, logos, advertising, and environments are more subjective than color. Which…
Versta Research recently partnered with a consulting firm to complete an eight-month study about when and how employers have the strongest impact on worker satisfaction. The research found several critical moments in the life cycle of an employee—from the moment they begin considering employment to moment they leave for new opportunities—that dramatically shape how engaged,…