Versta Research Post

Newsrooms Flooded with Silly Surveys

Journalists and newsrooms are inundated with ever more data, information, and press releases that highlight survey findings in hopes of grabbing reporters’ and readers’ interest.  While many surveys are poorly done and grossly self-serving, findings from other research surveys continue to generate newsworthy stories. Consider this view recently expressed by a business columnist at the…

Versta Research Post

Do You Have a “Metrics” Fetish?

If there is a downside to the success of research in helping organizations make smarter decisions, it is the belief among some business colleagues that research is needed all the time, everywhere, and for everything.  It is manifest in an obsessive focus on dashboards, KPIs, analytics, customer satisfaction surveys, pop-up website surveys, net promoter scores,…