We are strong advocates of using surveys for public relations outreach. Commissioning surveys that answer interesting questions to help drive news stories and other types of communication can build a credible foundation so that journalists and other audiences take note and listen. But we are not fans of silly surveys that rely on outlandish, sexy,…
At its core, data visualization is about using visual techniques as shortcuts to understanding patterns in data. Some of the newer tools available in common programs like Excel provide an excellent means for visualizing data. This can save you time and it can point you in the right direction for rigorous analysis. Here is an…
Does data displayed in charts and graphs, rather than tables, lead to better decisions? Not according to the latest research reported in this month’s Journal of Marketing Research. The authors looked at various types of biases that creep into business managers’ decisions when based on data presented to them. They did this by conducting experiments…
Doing “statistics” strikes fear in the hearts of many, so how about if we talk about “algorithms” instead? It’s a safer word because most people in the worlds of business and market research never have to take (or fail) a course in algorithms. Algorithms are central to the work that we do in business and…