Focus on Solutions in PR Surveys
This article has been updated. Please see Focus on Solutions in PR Surveys.
This article has been updated. Please see Focus on Solutions in PR Surveys.
Market researchers complain a lot when they get data back from surveys and see that people have been “speeding” through their surveys or that people are not giving thoughtful responses. But the problem is rarely “bad respondents” – instead the problem is lazy researchers. When people discover that the survey they just agreed to take…
One of the cool things about social science and marketing research is that it brings together mathematics and human behavior. Mathematics is beautiful, elegant, and abstract. It is much like art. Human behavior is messy, contradictory, and frustrating, desperately in need of a way to make sense of it. Bringing the two together – turning…